时间：2012 年 7 月 16 日上午 9 时 30 分地点：复旦大学张江校区软件楼 105（IBM 会议室）
主讲人：Huahai YANG 博士
联系人：卢暾 lutun@fudan.edu.cn
ABSTRACT:Every day, people put out vast amount of information on social media. Although valuable informationcan be gleaned from them in principle, these sources are under‐utilized both by consumers andbusinesses due to their unstructured nature and low ratio of useful information to the large amountof data. It is a challenge to develop technology that makes use of these so called Big Data. At USERgroup of IBM Research ‐ Almaden, we address the challenge by focusing on understanding andmodeling people in order to derive actionable insights. Several related projects will be discussed. I willfirst talk about OpinionBlocks, an interactive visualization tool to help consumers better understandproduct reviews by utilizing conceptual space models in cognition. On the business side, I will discussour ongoing work on deriving consumers' needs information and personality traits from social mediato help with marketing. Finally, I will discuss qCrowd, a platform aims at actively identifying andengaging with the right people on social media at the right time to turn social media into just‐in‐timebusiness intelligence.BIO:Dr. Huahai Yang is a Research Staff Member in the User Systems and Experience Research (USER)group at Computer Science Department of IBM Research ‐ Almaden. Before joining IBM, he was anassistant professor at University at Albany, State University of New York, after earned a Ph.D. inHuman Computer Interaction (HCI) from University of Michigan. He has broad research interests inHCI, including the theory and methodology of HCI, user modeling, and user interface for informationmanagement. His current research focus is on visual analytics of textual information.
